The only surprise about Google’s recently announced move into the gaming sector is that it didn’t come sooner as the gaming market has been in double-digit growth for more than a decade and isn’t slowing down anytime soon. Although mobile gaming now accounts for more than half of the total market share, there’s still a $35bn market for console games and a further $32bn for PC games. Google is targeting both markets with the launch of its own console and video game streaming service.
The gaming market is already dominated by big names both in hardware (Microsoft Xbox, Sony PS, and now Google) and software (EA Games, Ubisoft.) However, none have so far made significant moves into blockchain-based gaming.