Amazon U.S. Online Market Share Estimate Cut to 37.7% From 47%4

A closely watched researcher has cut its estimate of Inc.'s share of the U.S. e-commerce market after incorporating new figures from the company.

EMarketer Inc., among the most widely cited sources for estimates of U.S. online retail sales, says it now expects Amazon to account for 37.7% of online commerce this year, the Information reported Thursday, down from a prior estimate of 47%.

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