Microsoft’s Unpredictable Rise as a Civic Leader—Data Sheet6

The old Milton Friedman saw about corporate social responsibility, that the only obligation of business is to use its resources to “engage in activities designed to increase profits so long as it stays within the rules of the game,” has been thoroughly discredited. It is widely believed today that enlightened businesses ought to do good for multiple stakeholders as they endeavor to do well.

Still, the businesses that best pull off this multi-faceted feat are the ones who keep focused on why their good works help the business--and not merely from the positive sheen of giving away money.

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