Institutions seem to be on the verge of diving deep into Bitcoin (BTC) and crypto. As spotted by analyst Crypto Thies, E*Trade, one of the largest retail brokerages in America, was recently ‘caught’ advertising its services for the search term “cryptocurrency trading” on Google. While the advertisement itself didn’t mention cryptocurrency or blockchain in any way, shape, or form, E*Trade’s ad joined Gemini, Coinbase, and BitcoinIRA.
@etrade running paid ads on 'Crypto Trading' search? 👀👀 pic.twitter.com/Fd1VKXoPxT