Dutch billionaire takes Facebook to court over fake endorsement in cryptocurrency ads

John de Mol, Dutch billionaire and the creator of Big Brother, has sued Facebook for allowing ads which used his image to promote a fake cryptocurrency-related business, Reuters writes.

The ads, which have since been pulled, claimed de Mol had endorsed the business, using his name and photo. They encouraged people to buy bitcoin and engage with fake platforms. According to de Mol’s lawyers, people were defrauded out of 1.7 million euros ($1.9 million) because of the ad campaign.

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