pours $150 million into its new social media platform’s new social media application is as eye-catching as it is expensive, costing the company $150 million to build, CEO Brendon Blumer told The Block.

According to Blumer, the company spent at least a year rolling out its social media platform, dubbed Voice. The final product was announced in a much-anticipated conference on June 1 and its Beta version is now available for users to sign up.

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