The disruptive power of Everything-as-a-Service

Have you seen the latest announcements from Apple recently? And I am not talking about new devices, but about their new services, such as Apple Card, Apple Arcade, Apple TV+, Apple News+. Why should a hardware driven company offer services? Especially, services for markets which have already some dominant players?

What will be the next big (economic) thing, within or after the “digital era”? I joked about brain-as-a-service years back, as the X-as-a-Service movement started. “Are you serious?”, I was asked. “Of course!”. Just think about Alexa as assistant system. It can act as your extended brain, to solve calculations or remember what to do.

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