We don’t Need More In-App Coupons, We Need Cash!

From coupons to reward cards to cashback and in-app rewards, the way users interact with apps today is constantly changing. Reward programs have been successfully introduced for ecommerce, restaurants, and airlines, but content creators never tasted this kind of benefits even if (for most social apps) they are the ones powering the entire environment.

Reward programs are not new, but blockchain technology is here to reinvent the way users are accessing these deals. In this article, we’re going to discuss why today’s in-app reward ecosystem is doing more harm than good to the users, and how Ghost Talk, American Express, and Singapore Airlines, aim to offer blockchain-powered rewards to their users for the participation while protecting their data at the same time.

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