In the fourth and final quarter of 2017, Bitcoin price grew rapidly due to increase public awareness and interest, and so did search queries related to the crypto asset as people attempted to get up to speed on the emerging financial technology. But as the crypto hype bubble popped, interest waned significantly and along with it, Google search queries about the first every cryptocurrency plummeted almost as fast at crypto prices did across the market.
However, in recent weeks, the bullish sentiment has been revived and Bitcoin price has gone parabolic once again. Unfortunately, though, Google search interest has barely moved relative to the rise seen back in 2017. Although there are some additional factors this time around that might be preventing Google search from trending up much further from here.