The Bitcoin Marketing Problem

Bitcoin has a marketing problem. The general public keeps asking what is the usefulness of bitcoin. Initially, bitcoin was this spooky currency of the dark web. Then it grew beyond that to become this digital commodity that appreciates and dips in value a lot.

Earlier this year, Grayscale Investments made this video to publicize bitcoin. The concept they preached compared bitcoin to gold, encouraging investors to drop gold for bitcoin. While many celebrated the marketing effort, others criticized the idea they were expressing.

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