Louis Vuitton Turning to Blockchain to Weed out Fakes

Luxury goods maker LVMH of the famous Louis Vuitton brand is adopting blockchain technology. The iconic label is going to use blockchain to track and authenticate its popular luxury items on its AURA platform. AURA is going live beginning with Christian Dior and Louis Vuitton items.

However, LVMH is planning to extend AURA’s technology to not only its other 60 luxury labels but its competitors as well. To that end, the high priced brand has on its hire, a blockchain team, who has been innovating on AURA. The team is also reported to have been working ConsenSys, the Ethereum design studio, and Microsoft Azure.

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