It is evident technology giants are desperate to gain new insights into their consumers. Whether it is on the emotional level or on a physical level, the thirst for more sensitive information seems insatiable. For Amazon, its newest venture will undoubtedly spark a lot of heated debates. At this time, the company wants to 3D-scan human’s bodies in exchange for a $25 gift card.
It has been a very interesting week for Amazon, although not necessarily for the right reasons. The company is exploring many new business models, albeit most of them will raise a lot of questions. Earlier this week, it became apparent Amazon is filing a patent to build a new wearable device which will analyze customer emotions. While that product has not been confirmed to become a commercial venture just yet, one has to wonder how the company would handle all of that data.