Google’s lead EU regulator opens formal privacy probe of its adtech36

Google’s lead data regulator in Europe has opened a formal investigation into its processing of personal data in the context of its online Ad Exchange, TechCrunch has learnt.

This follows a privacy complaint pertaining to adtech’s real-timing bidding (RTB) system filed under Europe’s GDPR framework last year.

Original source
https://techcrunch.com/2019/05/22/googles-lead-eu-regulator-opens-formal-privacy-probe-of-its-adtech/

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