ECOMI’s co-founder explains how blockchain entrepreneurs can build a mass market product.

In the past two years, the world has witnessed an eruption of projects that integrate blockchain technology in myriad ways across virtually every industry. Many of these projects were seeded through initial coin offerings (ICOs). To hold an ICO, it was important that projects created a token to integrate into their development.

Now that the dust of the Crypto bull-run has settled, it has become quite obvious that most developments, even those that succeeded in delivering the promised product, failed to generate a meaningful token economy. In fact, the only projects that were able to properly integrate tokens into their product are either blockchains or cryptocurrency exchanges. Applications such as marketplaces, games, or software, to name a few, have not been able to create a proper use for their tokens.

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