Factmata gets backed by eyeo, maker of Adblock Plus, and takes over its Trusted News app94

“Fake news” — news content that either misleads people with half-truths, or outright lies — has become a permanent fixture of the internet. Now, as tech and media platforms continue to search for the best way to fight it, Factmata — a London startup backed by Biz Stone, Craig Newmark, Mark Cuban, Mark Pincus, and more to build a platform to detect when false information is shared online — is announcing a new investor and partnership that will see it expanding its scope.

The company is picking up an investment from eyeo, the company behind Adblock Plus, and as part of it, Factmata is taking on the running of Trusted News, the Chrome extension that eyeo launched last year to give a nudge to those browsing content on the web to indicate whether a story is legit or shit.

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