Cardano has operated with a relatively small marketing profile, especially in contrast to projects like TRON. Although some of the reasons may be ideological, part of it may have to do with internal conflicts within the arm of Cardano responsible for marketing. Now, after much-needed restructuring, it appears Cardano is gaining marketing momentum.
Alongside IOHK and Emurgo, the Cardano Foundation is one of the primary governing bodies for Cardano. One of the Foundation’s primary responsibilities was marketing and driving brand awareness to the project. And, up until 2019, it largely failed according to the community.