PepsiCo & Mindshare’s Programmatic Blockchain Test Drives Increased 28% Efficiency

A Mindshare-powered blockchain programmatic alliance ‘Project Proton’ has recently launched a test campaign for its Blockchain with PepsiCo. The test was successful, and it drove 28% efficiency lift by using smart contracts.

The test, ran in March 2019 in the Asia Pacific, was focused on viewable impressions, while running two campaigns — one through smart contracts and the other without.

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