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When I was little, I knew a kid who would always blow bubbles. All the other kids would gather around to watch them grow and grow. Then, naturally, the rest of us would buy our own soap (or blow bubbles with our mouths, if one was an economical chap.) Pretty soon, everyone in class was blowing bubbles. It was glorious! And us kids could not have been happier. I wish that were the end of the story.