Grayscale Capital Launches ‘Bitcoin is the New Gold’ Campaign

As Bitcoin steadily approaches $5500, staging a moderate recovery following last week’s crash in pricing, a cryptocurrency investment firm is set to launch its new media campaign.

While Bitcoin has routinely been compared to gold, with the original cryptocurrency likened as ‘digital gold’ throughout its history, Grayscale Capital is taking that moniker to a new level. On May 1, the investment company began a marketing and twitter campaign, using the tag #DropGold, in an effort to broaden the appeal of cryptocurrency to institutional and traditional investors. Grayscale is targeting an investment base that looks to gold for both price stability and long-term store of value.

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