Grayscale launches campaign telling investors to #DropGold from their portfolios

Crypto asset manager Grayscale has launched a mass marketing campaign calling for US investors to ditch gold and to join the digital bitcoin movement.

The #DropGold campaign aims to educate investors about the limits of using gold as a hedge and to bring awareness to bitcoin as a digital store-of-value; pitching the Grayscale Bitcoin Trust as a key avenue. The campaign's main site,, went live Wednesday and will be followed by video ads across social media and linear TV like Hulu.

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