Despite the bear market, Bitcoin awareness is growing and improving, according to a survey carried out by Harris Poll, on behalf of Blockchain Capital. According to the survey, 89 per cent of the population has heard of bitcoin; the figure has raised from 77 per cent in October 2017. It was not affected by the respondent’s age, either; the consciousness is similar across all ages.
Overall, when compared to results of a survey from 2017, the research shows “that Bitcoin awareness, familiarity, perception, conviction, propensity to purchase and ownership all increased/improved significantly.” Interestingly, it was the first poll was conducted in a bull market; the bear market and dramatic plunge in value did not affect bitcoin perception negatively. The positive trend is especially noticeable in the case of the younger generation—between 18-34 years old.