Using Blockchain Innovation to Rebuild Trust in the Food Industry

Consumer trust is one of the biggest hurdles that the food industry is up against today. A recent Food and Health Survey uncovered a serious trust deficit between consumers and food manufacturers and suppliers, and we don’t have to look far to see why.

In October 2018, J&J Snack Foods recalled its Fit & Active sandwiches from Aldi stores due to potential contamination with listeria monocytogenes and salmonella. Less than a month later, grocery stores nationwide swiftly pulled romaine lettuce from their shelves after the Centers for Disease Control and Prevention linked widespread E. coli infections to romaine consumption. That wasn’t romaine’s first run-in with E. coli that year, either. Between March and June, the U.S. experienced its biggest E. coli outbreak in more than a decade, thanks to contaminated romaine.

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