To Fix Facebook, Look to Innovation, Not Regulation8

A few weeks ago, Facebook CEO Mark Zuckerberg wrote an op-ed for the Washington Post calling for more regulation of the internet. Two of the four issues he addressed involved how users relate to their personal data, and might be summed up as: First, user control of data in this new world is important; and, second, that governments should compel companies like Facebook to ensure users have more control.

What Zuckerberg doesn’t say: Facebook could give users control of their data without needing governments to intervene. By embracing the possibilities of data tokenization, the social media powerhouse could not only empower its customers, but also do so in a way that opens up new market opportunities for web entrepreneurs.

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