Nike has submitted a trademark application for “cryptokicks,” a company-specific digital currency, The Next Web reports. The April 19 filing follows the company’s application for the term “footware”—a play on footwear and software—on 21 March. The moves could represent the groundwork for a new direction in Nike’s digital offering, drawing on blockchain technology.
The “cryptokicks” application was filed on 19 April and describes a digital currency, as well as an internet marketplace for Nike’s products. The company does not seem to have put any plans into effect, but the trademark application lays the foundations for such a move in the future.