Brave Launches Ads Program but is it Sustainable?

Per a notice published on its official website, decentralized browser Brave has announced the launch of Brave Ads, a program that rewards its users for sticking around to watch promotional ads and videos. According to the notice, users of the browser’s latest version can opt-in to the Brave Ads program and watch “privacy-preserving ads.”

Brave is an ad-blocking web browsing platform that was developed by Brendan Eich, former CEO of Mozilla and the developer of the JavaScript programming language.

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