Pop Culture Shift: Nike Forays into Crypto as Technology Continues Going Mainstream4

What started off as a cult-like group of supporters behind a completely nascent and unproven technology has rapidly evolved into a world-wide phenomenon that has consistently grabbed headlines in mainstream news outlets and has sparked some major controversies. The crypto industry is still quite young, but is rapidly growing and is slowly infiltrating the world of mainstream finance.

More impressively, however, is how crypto is quickly finding itself in the center of a new pop culture trend that embraces the technology with major rap stars, movies, and now Nike, making strides to associate themselves with the budding technology.

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