Some of the highest-profile blockchain projects to date have made it their mission to transform the way journalism and other content is monetized on the web. Civil has proposed a gamified system that would let readers punish newsrooms for spreading misinformation. Brave wants to use a token, BAT, to align the interests of readers, publishers, and advertisers. And Steemit, the granddaddy of them all, turned social “likes” into a form of currency.
There have been serious challenges for these efforts, but a new contender is entering the ring. Pack, based in New York, wants to use crypto-based payments and smart contracts not only to make real journalism more sustainable, but to create communities that both add value and keep the people managing those communities accountable.