Sportswear manufacturer Nike is getting into the crypto game. Last week, Nike Inc filed an application with the U.S Patent and Trademark Office for the word “cryptokicks.” Details indicate the company has plans to create a new cryptocurrency driven e-com platform. This move represents the culmination of Nike’s direct to consumer business strategy, which was developed to defend its position as the number one footwear brand.
RT #CoinTelegraph #Breaking: U.S. sportswear giant Nike has filed a trademark application for the word "Cryptokicks". Check back for more! #Crypto