Can Blockchain and Privacy Save Facebook?

There’s no doubt that Facebook is going big with private communication. But to truly succeed with this new business model, the company must rethink the way it monetizes content across its platform.

One solution would be developing a third-party app ecosystem around content — an ecosystem where financial services and payments are key. Blockchain technology, built and maintained by the company’s in-house blockchain group, would be the ideal engine to power these new services, everything from Facebook’s private messaging to the transactions that take place across the platform.

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