Rakuten Inc.: Undervalued E-Commerce Giant In The Land Of Rising Sun

Rakuten, Inc. (OTCPK:RKUNY), an e-commerce giant based in Japan, often coined as "the Amazon of Japan", has seen its stock price fall from 2015 highs to lows in late 2018 and into early 2019. The stock has recently started to rise with Pinterest (PINS) and Lyft (LYFT) going public, but the stock is still below its 2015 highs, providing an excellent opportunity for investors to accumulate this profitable internet company.

Free cash flow generation remains strong for Rakuten from its Fintech business segment, which encompasses credit card, banking, securities, and insurance services. Revenue for this segment grew 21% in 4Q 2018 compared to 4Q 2017. Its cash position strengthened further by 200 million JPY in 2018 compared to 2017.

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