Adoption comes in many shapes and forms. Fidelity Investments is actively exposing thousands of institutional investors to crypto assets through its offering. Technology giant IBM is allowing Fortune 500 corporations to get their hands on blockchain technologies. Rakuten, in Japan, is pushing local consumers to use Bitcoin in their stores through discounts — you get the point.
While the list of adopters of this newfangled innovation is as diverse as ever, this changes with a recent addition. Felix Kjellberg, a Swedish Youtuber that is best known as “PewDiePie,” seems poised to delve into the blockchain space with a recently announced sponsor. Kjellberg, by many measures, is the most diverse entity to have made a play in the blockchain space.