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The owners of Pinterest appear to be taking a cautious approach to their company's IPO following Lyft's (NASDAQ:LYFT) bumpy first week as a public company. Launching its investor roadshow today, the online image website priced shares at $15 to $17, significantly below its last funding round, which sold stock at $21.54 and gave Pinterest a valuation of $12B. The firm is set to begin trading on the NYSE next week under symbol "PINS" as part of a wave of high-profile but unprofitable tech startups that are now moving toward the public market.