Americans are tired of two things: cobbling together multiple streaming services to sate their entertainment needs, and ads according to a 13th edition of Deloitte’s annual Digital Media Trends survey reports Variety, an entertainment business news site. And they have reasons to be fatigued from consumer over choice thanks to an explosion of subscription based entertainment services like Netflix, Hulu, Amazon Prime and many more planning to break and be part of this foray. All of them, despite this finding, are thriving because of the economic, social and emotional power of devoted fans and magnified by investment of these firms availing immersive content on demand.
According to the survey, 47 percent of Americans are frustrated by the increasing number of subscription based entertainment services. However, up-to 57 percent are frustrated when they “when content vanishes because rights to their favorite TV shows or movies have expired” and because of this Kevin Westcott, Vice Chairman of Deloitte, is convinced that Americans “may be entering a time of ‘subscription fatigue.” He adds that despite the boom “consumers want choice — but only up to a point.” Furthermore, of the 2,003 responders, 77 percent were of the opinion that pay TV ads should not exceed 10 seconds.