Digital Humans need Digital Ethics

2018 was a big year for ethics and rights, as new forms of technology and media clashed with what we consider acceptable behaviour in a human society. Now, with companies like ours building digital tools that are ever more personal, we need to continue to develop our notion of what it means to do the right thing.

We believe that a key component of the coming generation of AI-powered technology will be digital empathy. By plugging our physiological and behavioural data into smart systems, they will be able to understand our moods and learn to respond appropriately. We can look forward to this empathic technology bringing us richer, more rewarding human-machine interaction. But it also gives us plenty to be concerned about.

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