People love to play games and solve puzzles. Crypto art puzzles have been around for a few years, and they seem to be getting more attention. Crypto games are another area that could spur more interest in blockchain technology.
The idea of a crypto art that hides a puzzle which pays cash is a new one. There aren’t many precedents for something that is both art and a paying puzzle. Marguerite deCourcelle is given credit for inventing that crypto art genre, and her works have been sought after by collectors.