Cryptocurrency and blockchain tech are hard to understand. Dozens of systems and elements work together to create networks like bitcoin and Ethereum, from public-key cryptography to hashing to difficulty algorithms. And it’s all more or less invisible, making it tough to depict visually in any meaningful way.
But getting someone to click on an article—especially on social media platforms like Facebook or Twitter—is a lot easier if it’s accompanied by a snazzy image. Mainstream news outlets have leaned hard on pictures of physical bitcoins, server racks, and trading charts, since many outlets ramp up their coverage when crypto prices make big moves.