SEC slaps startups Wealthfront and Hedgeable with fines for making false disclosures642.63

The Securities and Exchange Commission appears to be keeping a close eye on financial services startups, with today’s news that the agency has settled cases with two robo-advisory companies over allegations that they misled investors.

Wealthfront Advisers, one of the darlings of the fintech investment sector with $11 billion under management and roughly $200 million in venture capital backing, was fined $250,000 for making false statements to investors about one of its newer automated financial services products. The company consented to the SEC’s censure without confirming or denying the SEC’s claims.

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