Analysts Applaud Square’s Bitcoin Strategy as Brilliant Despite Low Profitability5.28

It has been nearly one year since San Fransisco-based payment processing company, Square, rolled out peer-to-peer Bitcoin trading within their popular Cash App, allowing customers to buy, hold, and sell the cryptocurrency without incurring any fees.

The company’s decision was lauded by the company’s investors and the cryptocurrency community alike, with Square’s stock surging 16% the week after the company announced their new Bitcoin pilot.

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