Square Roots is bringing more transparency to its produce68.84

If you’re concerned about what you eat, there’s a good chance you’ve looked at the food in the supermarket, or in your fridge, and wondered where it actually comes from. Now urban farming incubator Square Roots is introducing a new way for you to check full history of the produce that you’re about to purchase.

To do so, you just scan the QR code or type in the lot number that the company says will be included in the packaging of all its produce moving forward. Either way, you’ll be taken to to what Square Roots calls a Transparency Timeline. You can actually try this out on the QR codes included in the announcement — the timelines show where and when the produce was planted, grown and harvested, and when it were delivered to the store.

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