Can Facebook Ads Tell Us Which Asian Country Is Most Crypto-Crazy?-7.73

As a marketer in the crypto/blockchain space, I’m fascinated by how similar and yet different crypto marketing and “traditional” digital marketing are. I’ve been particularly interested in the reaction in Asia to the crypto craze, so when Facebook threw a few bucks in free advertising credits my way, I thought: “How can I use Facebook to test crypto interest in Asia?” With that goal, I promoted a recent article about decentralized exchanges — “The Paradox of Decentralized Exchanges: Many Projects, Few Users” — targeted at 18+ year olds in China, South Korea, Japan, Singapore, Vietnam, Hong Kong, Indonesia, Malaysia, Laos, Cambodia, Thailand, Taiwan, Philippines, and Myanmar, and who show an interest in cryptocurrency as a topic.

Fortunately, Facebook makes the targeting pretty easy, and in fact, simply creating the ad provides a fair amount of information about which countries are most crypto-engaged, using interest in the categories “cryptocurrency”, “bitcoin”, “ethereum”, “litecoin”, or “ripple” as proxies for interest in crypto overall.

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