Data Sheet—Apple’s Office Expansions Avoided Amazon’s Demeaning HQ2 Search-11.19

The headline on Apple's news release at a minute past the stroke of midnight Thursday was "Apple to Build New Campus in Austin and Add Jobs Across the U.S." There was a sub-headline too, about the iPhone maker also beefing up in Seattle, San Diego, and a location in Los Angeles, which Apple identified with curious specificity as "Culver City."

If subtext were substituted for headline, the statement would have read: "Apple Has Message For Donald Trump: We're Really Committed to America." The release went on to note that Apple employs 90,000 people "in all 50 states" and that in addition to the major investments it is making in these four places, it's also adding jobs in Pittsburgh; New York; Boulder, Colo.; Boston; Portland, Ore.; Nashville; and Miami.

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