Marketing Departments’ Biggest Mistake? They Don’t Market Themselves-3.17

At some companies, marketing can be seen as a support function, secondary to the parts of the business that drive growth.

But marketers can prove that’s not the case, says Dara Treseder, the new chief marketing officer of Carbon who just left GE for the 3D-printing startup.

Original source
http://fortune.com/2018/12/12/marketing-outcomes-proving-results/

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