Creation is easy, curation is hard: Social blockchains and incentive snafus-7.95

YouTube is missing the big picture. At least that’s what Adrien Marie, founder of DTube, thinks. Adrien launched his decentralized video platform back in 2016 and it became an instant success. The idea behind DTube was to respect user privacy and to create a straightforward censorship-free platform with high-quality content. Today, DTube boasts 17 million sessions per month, across 800,000 unique visitors. This makes DTube the world’s most popular DApp.

Adrien attributes much of DTube’s instant success to the underlying incentive structure built into the platform. DTube is built on top of Steem, GUN, and IPFS, and as a user’s video is upvoted, they are paid in the social cryptocurrency. Unlike YouTube, if you visit DTube you won’t find ads. Instead, DTube takes a small portion of each video’s revenue.

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