As Bitcoin’s Price Fell, Mainstream Media Coverage Shot Up: Study0.75

Bitcoin has become a household name today, a topic that can be discussed over dinner. This wasn’t always so and mainstream media outlets have had a lot to do with this. And according to a new study, the coverage has shot up even as the prices of most cryptos slumped. The study was carried out by Clovr and surveyed 48 international mainstream media outlets. It revealed that as cryptos rose in value towards the end of 2017, news coverage hit an all-time high at over 400 crypto-related articles a week. However, despite the prices dipping this year, the coverage has seen bursts of growth, especially during the dips.

The study covered articles published between May 2013 and July 2018 on some of the most popular sites in finance, politics and technology. Not surprisingly, finance and economic sites were the most crypto-friendly with 55 percent of their coverage being positive. Skew liberal sites such as CNN, the Washington Post and the Los Angeles Times came in second at 52 percent, with tech sites such as Mashable and CNET coming in third at 42 percent positive coverage.

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