At Facebook, where he was the first-ever director of platform, they called him Bling. At YouTube the following year, they still called him Bling. At Google in 2010, they continued to call him Bling. Even at Khosla Ventures, where Ben Ling has been a general partner for the past five years, the nickname stuck.
It was only natural that Bling Capital would be the name of his debut venture capital fund, a $60 million seed-stage vehicle backed by Marissa Mayer, Nellie and Max Levchin, Yelp chief executive officer Jeremy Stoppelman and Quora CEO Adam D’Angelo.