Launches Blockchain Laboratory for Tokenizing Artworks40.69

Brooklyn-based startup has launched its blockchain laboratory to tokenize creative artworks of artists. The startup is kicking off with a partnership with acclaimed artist Eve Sussman whose project 89 seconds Atomized will be tokenized on the blockchain network and distributed to art lovers in pieces of digital blocks, which the company calls “atoms.”

By providing fractional ownership through atoms, art lovers can own a piece of the video frame by purchasing an atom. The full video, with 10-minute running time, has been broken down into 2,304 atoms. Each atom is 400 pixels of the entire visual frame of the video. An atom is uniquely assigned to the user, and it will live on through the community of owners granted permission by the artist.

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