Data Sheet—Why It’s Not So Easy to Squeeze More Money Out of Facebook and Google-9.59

A couple of stories orbiting around the binary star system of digital advertising known as Google and Facebook made a little less sense than usual in this holiday-shortened week.

Both companies have had a bad year, but maybe looking to the stock market we can gauge whose issues run deeper. Google's stock price is down 2% in 2018, while Facebook's has lost a more jaw-dropping 25%. Given the carnage, you'd be forgiven for thinking that maybe the gravitational sway they hold over advertising had weakened a bit. (It hasn’t.) Maybe that explains some of the following wackiness:

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