Data Sheet—Why Amy Schumer—and Everybody Else—Wants Their Own Podcast-11.63

Video killed the radio star, or so goes the famous Buggles tune. Maybe a more current update would ask if podcasts will kill what’s left of radio.

It seems the humble podcast, once the realm of rambling hosts and public radio personalities, is getting seriously into business. Sure, there are loads of great podcasts already, but total ad revenue in the market was just $314 million last year versus almost $14 billion for commercial radio. Now everyone from Spotify to Amy Schumer is jumping in, and the revenue growth should be rapid.

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