Companies Shying Away from the Term “Blockchain” Due to Hype-1.2

Cryptocurrency, Blockchain–It appears the ongoing bearish market of 2018 is finally having an impact on companies that once sought to capitalize on the hot button buzzword “blockchain.”

On Nov. 6, Fortune published an article detailing a report out of Forrester Research, claiming that the term “blockchain” has become so saturated and stigmatized that companies are not shying away from using it in relation to their technological development and promotional materials. While a year ago companies were rushing to label themselves with blockchain or otherwise indicate that they had found ways to integrate the popular technology into otherwise mundane processes, 2018’s depressed cryptocurrency market has led investors to be desensitized to the development. In place of Blockchain, companies are turning to the trendy sounding “distributed ledger technology,” with Fortune writing,

Original source

Add comment

Please Sign in to be able to leave comments.