In the world of marketing, there are some concepts which are often frowned upon first and foremost. In the case of astroturfing, it would appear the general consensus is rather negative toward this particular concept. A lack of transparency makes this method very effective, yet it also results in plenty of scrutiny.
For those unaware of what astroturfing is, it has become a very effective marketing tool, though for the wrong reasons. The term astroturfing has something to do with astroturf, a type of “fake grass” commonly used on sports fields around the world. As this grass is utterly fake, the concept of astroturfing also refers to “fake grassroots movements”.